Ster Kinekor Rebuild
01/
The Account
Ster Kinekor is a South African-based cinema company, and the country's largest movie exhibitor. It represents 60-65% of the market, having 55 cinema complexes consisting of 400 screens and 64,000 seats; 154 of those screens being 3D cinemas.
02/
The Problem
VML won this account, to rebuild the whole platform, including full booking & payment integration. Sker Kinekor needed to meet the expectations of their online market, enable high performance bookings, trusted payment processing and a delightful user expereince that would set a new standard for online cinema UX.
03/
The Result
Full user experience re-design; building a fully responsive mobile and website. This included:
- Design of the full Customer journey & booking expereince.
- Easy movie booking & payment integration layer to Visa, FNB, Discovery & Edgars cards.
- Online concession ordering
- Tracking & user behaviour analysis.
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As a Snr UX stakeholder, advising the team on quality & decision making, and providing support and mentorship for the Experience Director & UX team was my primary responsibility.
A Senior Design Leader, Researcher and Strategic Thinker