A UX Leader, Researcher and Strategic Thinker
My mission is to build experiences that change how humans live.
The digital way.
This is me
I work at a strategic level in organizations ensuring great experiences reach the digital and physical world of the end users. I'm a strategic thinker, a passionate leader, and a sucker for high-quality UX. I've had the privilege of building over 10 years of experience across a number of industry and business models (SAAS, B2C, B2B) including banking, cryptocurrency, social media, and e-commerce. Through diverse contexts, including mobile, web, VR, AI, behavioural science, data modeling, and customer segmentation, I can consider Design as both the Process AND Outcome that delivers on Business goals, and Customer expectations.
Group level Leadership
Product Design Product Research
UX Strategy UX Development
Product Management Service Design Human-Centered Design
I advise companies
and NGOs in initiatives, roadmaps, experiences & problem-solving.
Currently an academic lecturer at BrainStation, I teach Design Leadership at Scale. Additionally I had the privilege of coaching the class of 2021 Master's in Digital Experience Innovation (MDEI) offered by Waterloo University.
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I offer advice to small-scale (0-1) startups looking to set up or grow the Design discipline within their company, how to solve the right problems based on human needs, and establish operational processes and infrastructure to take an innovative approach to strategy.
I advise larger businesses (1-10) on how to transition to human-centered experience practices that leverage research, service design, facilitation, and product design expertise based on heuristic evaluations, psychology of human behaviour, and sustainable UX design.
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My goal is to advise on creating better experiences for people, that meet their expectations by solving the right problems.
Clients &
Collaborations
A few of the amazing brands I've had the pleasure to make an impact on.
A Senior Design Leader, Researcher and Strategic Thinker