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Capitec Launches new Bank better, Live better
We launched Live Better campaign to drive the engagement & hype for the mobile Banking App. In collaboration with Marketing, we leveraged Bank Better with UX principles we had defined within the context of the value proposition of mobile banking., and took the opportunity to rebuild the .co.za Web experience .
Our previous effort in establishing a segmentation model, was then translated into Conversational UI, always available on the web experience.
A Senior Design Leader, Researcher and Strategic Thinker
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